No one ever said business was easy… but it has gotten a little better for small business with the advent of social media such as facebook, Instagram and Twitter. One of the buzzwords you’re likely hearing at the moment is Content Marketing. Here’s what it is, and why you might climb aboard.
Content marketing is essentially the art of creating and distributing unique content relevant to your business and that of your customers. The aim is to attract and acquire your target market with blog or website material that readers find valuable and present yourself as the preferred supplier of the product or service they need.
People are over being sold to. But they still need to buy stuff. Good, relevant content from you ensures you are seen as trusted, knowledgeable and here for the long term.
It works. Good content garners better SEO (not sure what SEO is? Search Engine Optimisation). Customers buy from people they have a relationship with (tenuous as it appears at first) and people they trust.
Once you have customers, what do you do? Keep your name upfront and ensure your brand is foremost of their thoughts.
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