small business marketing

  1. Custom Wristbands - Marketing on the cheap!

    promotional silicone wristbands, custom wristbandsNo one ever said business was easy… but it has gotten a little better for small business with the advent of social media such as facebook, Instagram and Twitter. One of the buzzwords you’re likely hearing at the moment is Content Marketing. Here’s what it is, and why you might climb aboard. Content marketing is essentially the art of creating and distributing unique content relevant to your business and that of your customers. The aim is to attract and acquire your target market with blog or website material that readers find valuable and present yourself as the preferred supplier of the product or service they need. People are over being sold to. But they still need to buy stuff. Good, relevant content from you ensures you are seen as trusted, knowledgeable and here for the long term. It works. Good content garners better SEO (not sure what SEO is?  Search Engine Optimisation). Customers buy from people they have a relationship with (tenuous as it appears at first) and people they trust. Once you have customers, what do you do? Keep your name upfront and ensure your brand is foremost of their thoughts. Continue reading →
  2. Small business marketing & Branding with Handbands

    small business marketing ideas There’s never been a better time to market a small business. Why? Because the cost of marketing has never been cheaper. Combined with an active social media presence thru Facebook, Instagram and Twitter, not to mention LinkedIn, a good website and judicious use of promotional products that keep your business name out there, you can now compete with the big guys quickly and cheaply. Handband custom silicone wristbands reinforce the message your social media activities promote for your small business marketing. They stay on people’s wrists, they carry the message, the url, the brand logo or the phone number you want people to access and they do it for just a few dollars, and even less when you purchase in larger volumes.  Add a message that resonates with your customers, and they're likely to wear your wristbands for a long time to come, sometimes years! How do People use them in Small Business Marketing? Continue reading →
  3. Small business, branded wristbands and SEO

    branded wristbands and SEO Marketing a small business these days is so much easier than it was 10 years ago. Complex? Slightly. But tools like SEO can be utilised by everybody to get attention for your website offering. Here are some simple tips: Include keywords in your page titles Be tight with the copy - 300 is the recommended minimum words on the content of the post and you're done. Label your images with a relevant title or keyword, or for those in the know, alternative text  (eg green branded wristbands for product launch vs Pic12) Use descriptive urls like  www.billsgarage.com.au/mazda-repairs.html Engage with people once they're on your site with your unique proposition or even a free offer.  Sometimes you only have a few seconds to capture their attention, so make sure it's with your vest offer first! Continue reading →
  4. Social media and handbands - small business marketing

    How has social media changed the marketing space for small business? Dramatically, is the rather dramatic term we can use today. Think back to 2009 - yes, four short years ago - and social media. Back then you could advertise on... MySpace ...and that was it. Today google adwords, facebook, Twitter, pinterest, LinkedIn and a ramped up blogging all vie for your attention and confusion rules. SEO, SEM, where does it all end? Here's some sage advice from author Steve Strauss. He says focus on just one. Choose on the basis of your market. LinkedIn is good for business to business. Facebook is good for retail, hospitality and family products, pinterest is ideal if you're targeting women and Twitter appeals to experts and thought leader businesses. The bad news? The message is in play for just moments. Choose one and understand it inside out, then back it up with memorable mainstream techniques like handband promotional bands. Social media gets attention, handbands reinforce the message for months on end, Continue reading →
  5. Small business marketing

    Every small business has the same basic problem - a great service or product and not enough dollars to market it properly. Advertising is expensive and can be hit or miss. How do you make your target audience pay attention to your message? What sort of budget and time should you allocate? Before you start down that road however, go back to basics and make money now. Here's how: Re-connect with old clients. People drop off for a variety of reasons - often because you've simply not kept up the relationship. Go back through your old contact list. Email then, then phone them offering a special offer. If you've a local business, connect with local residents and business with something quirky Continue reading →

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