Promotion, Branding & Marketing

  • Social Media for Brand Expansion

    social media for brand expansionOver the past several years, brands have started to use social media to reach new customers. They use Facebook, YouTube, Instagram, Twitter, and other social platforms as powerful marketing tools. They're great ways to spread brand awareness and engage their customers. So, if you're curious how to use social media for brand expansion, read on.

    Facebook

    If you're selling or marketing a certain product, you want to quickly connect to groups of customers. This will help you get your brand out there so it's visible. You can combine offline marketing with your social campaign with an awareness tool like Handband. Create bracelets with your logo or brand motto and talk about them on Facebook. Tech-savvy people call this technique demand generation. You will create more interest in your brand in a fun way. Continue reading

  • How to use Pantone Colour of the Year 2018 Ultra Violet

    Pantone Colour of the Year 2018 Ultra VioletThe Pantone Colour of the Year 2018 is Ultra Violet (18-3838, PMS 2096C). This bright purple shade is set to be everywhere and will define the year's marketing trends. But how can you use it to make your brand stand out? These tips should do the trick. Continue reading

  • Silicone Wristbands - 7 Powerful Ways to Upgrade your Promotional Gear

    silicone wristbands promotional gearWouldn’t you love a way to promote your organisation or cause…

    …That would turn every customer into a walking billboard?

    …That didn’t cost you an arm and a leg?

    …That doesn’t cost you much but looks classy?

    …That you can order and have in your hands quickly?

    Don’t wait for your fairy godmother. Your next promotional is as close as your own wrist. Actually, you wear it on your wrist—a comfortable, fashionable silicone wristband. Not only is it the trendiest promotional gear out there, but it’s also… Continue reading

  • How to Stand Out in the Vape Market with Vape Bands

    vape bandsThe vaping industry has enjoyed a lot of growth over the past few years. Data firm Research and Markets recently took a look at the vape market’s growth and where it is heading. Their data shows that this industry will be worth $32.11 billion by 2021!  But what are vape bands and how can they benefit you?

    This huge surge in vaping has got the attention of many business owners. The right strategy could pay off with huge returns and profits.

    Obviously, this growth means a much greater level of competition. And that means you need to really stand out to succeed. If you own a vape business, how can you pull ahead of the pack so you can stay ahead? One answer is to market your brand so people will remember you. And high quality silicone vape bands from Handband are a great way to get that brand recognition. Continue reading

  • Promotional Products to Make Your Brand Shine!

    promotional productsPromotional products can be a fantastic way to spread the word about your brand. From lanyards to drink bottles, there are many types of promotional products available. They can be powerful marketing tools, so why not take advantage of them?

    Why Promotional Products Work so Well

    When you put your brand or message on a promotional product, it is an effective marketing tool. It is a tangible item that your customers can actually use. There's nothing more powerful than something that can actually be touched and held. Continue reading

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