custom wristbandsIt is the age of information and people are spoiled for choice when it comes to ways to raise awareness about a particular cause or issue. But how can you get your voice heard above the clamour?

Here are five ways to get the word out there, raise awareness and drum up support for your cause.

Make Custom Wristbands

People used to wear their hearts on their sleeves, but in recent years it has been on their wrists. First popularised by the Livestrong Foundation back in 2004, custom wristbands tap into our love of cool, lightweight fashion accessories, and are a cheap but effective way to promote a charitable cause.

Devise a slogan that represents your campaign, get custom wristbands made promoting that slogan and get to work distributing them. Whether you decide to sell your custom wristbands for a small fee to raise money for your cause or try to maximise your exposure by giving them away free, charity custom wristbands can make your cause the topic on everyone’s lips.

Social Media

Back in the day, promoting a charitable cause involved taking out expensive newspaper ads or wangling appearances on radio and TV shows. Nowadays, social media is the mouthpiece of the masses, and it’s free to boot!

Set up Facebook and Twitter accounts for your campaign and start sharing content that people are going to want to read and pass on. It takes time and a little bit of work, but that initial ripple of interest will eventually grow into a tidal wave of support for your cause.

Celebrity Endorsements

We understand that getting Jay Z or Barack Obama to endorse your campaign is going to be tough. Unless you once lent your lawnmower to Jay Z, or were best man at the Obamas’ wedding, getting access to this kind of mega-celebrity is always going to be difficult, regardless of how worthy and important your cause is.

Instead, set your sites a little lower and try to garner more relealistic celebrity endorsements. The key here is a relentless approach; write letters to as many celebrities as you can, contact them on social media, get out to local events like music gigs or spoken word talks and try to speak with the musician, performer or lecturer for a few minutes. You’d be surprised at how much information you can convey in such a short time.

We live in a celebrity-obsessed culture, and so getting a celebrity onboard can do wonders for your cause, not just in terms of exposure, but also in terms of giving extra weight and credibility to your campaign.

Holding an Event

To really increase the prominence of your cause or brand, you need a focal point. You might be running the most important campaign in the world, but no one is going to share your blog posts or raise the topic with friends if you endlessly repeat the same few sentences.

Instead, hold a fund-raising promotional event, where people can learn more about your cause, chat to you in person and see first-hand the slick operation you are running. Arrange for live musicians and guest speakers to appear, put together complimentary action packs to help people get involved, then promote the heck out of your event to maximise exposure. Focal points like this can be the difference between a successful campaign and a damp squib.

Do Something Different

The problem with the information age is that so much information ends up left by the wayside. More often than not, this is due to poor promotion rather than the information being unworthy or useless, so you need to ensure that your information is something the public just cannot ignore.

Do something different; scour the Guinness Book of Records for an obscure world record that you can break, organise a flashmob or create shareable multimedia content. It’s this kind of unique edge that could give your campaign the push it needs.