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Silicone Wristbands | Marketing & Branding Guide

Silicone Wristbands on Arm

Every company, marketing firm and brand management agency in the world knows the value of brand recognition. It’s the reason consumers choose your company over the competition when faced with options. It’s the reason they remember you when talking with their friends. You’re who they think about when posting on social media.

Who wouldn’t want to harness this type of power within their brand management and marketing campaigns?

One simple marketing tool that achieves this goal is the modest wristband. Silicone wristbands give your target audience something to literally showcase your brand. Read on to learn why this physical connection is still so important – and how wristbands can be your brand-boosting solution.

Why Physical Products Still Matter in Marketing

Silicone Wristbands for Physical Brand Boosting)

 

Successful branding and marketing isn’t just about your website’s ranking power – it’s about the total brand recognition. The idea is to meet your target demographic right where they are. Sometimes that location isn’t anywhere online. Instead, it’s through direct interactions that enhance the impact with physical goods.

The best way to reach people in these circumstances is by literally reaching out and giving them something they can hold on to.

The Branding Power of Silicone Wristbands

 

When it comes to physical goods for brand awareness and promotion, sometimes simpler is better. What better way to offer people an immediate and direct access to your company’s logo than with a wearable wristband?

Silicone wristbands add the following value to your branding strategy:

  • They’re relatively inexpensive.
  • They’re highly customisable.
  • They’re easy to distribute.
  • People will willingly (and happily) wear your brand name or logo on their person.

This last point is probably one of the best reasons to choose wristbands as a promotional good. If customers are wearing your logo, think about what that could do for your overall awareness and recognition.

How to Utilise Wristbands in Your Marketing Campaign

Variety of Silicone Wristbands1.  Choose Only Premium Quality Silicone Wristbands

Much like any other product, quality counts. If you’re only trying to find the cheapest deal for bulk wristbands, you’ll pay for it. These products are much more likely to tear, fade or break at the seams. No one is going to wear – or see – a broken and discarded marketing tool.  Make sure to only choose premium manufacturers like Handband for silicone wristbands. Otherwise you're wasting your time and money.

2.  Match Primary Wristband/Logo/Text Colours to Your Brand’s Colours

Most higher quality wristband products will feature a wide range of options to match up the colour and style you need. Multi-coloured wristbands are also available to enhance the overall “curb appeal” of the wristbands – improving their chances of wider organic distribution.

3.  Include Brand Logo or Related Text That’s Memorable

If possible, print your logo on the wristband for the largest potential impact. However, logos, catchphrases and even hashtags can do wonders for brand boosting. For example, a well-timed campaign with hashtags printed on wristbands (alongside a social media push) can really get your audience buzzing.

4.  Get Out There & Reach Your Target Audience

Your wristbands can only go so far as you’re willing to take them. Get out there and get distributing. Community events, festivals, conventions and other collections of people offer the greatest breadth – and the biggest potential.

The Power of the Physical Promo – Around Your Wrist

Silicone Wristbands Rainbow PatternSo why should you consider a campaign using silicone wristbands? Writer Elle-Rose Williams says it best in a Huffington Post article on the subject: “Promotional products allow people to see your brand, associate your brand and recognise your brand. All these things are important as the more people who become aware of your brand – the better results you will see in business and sales.”

It’s all about brand awareness. The more places you can add visibility, the more visibility you’ll get. Even something as modest as silicone wristbands can leave a lasting brand recognition that enhances awareness and boosts value. Take advantage of these opportunities and watch as your brand awareness improves.

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