Plastic Bracelets Can Boost Your Company’s Marketing Campaign

In the age of social media, smartphones and other mobile tech, the marketing world has certainly changed quite a bit. Nowadays, all the buzz words and trends relate directly to our newest advertising platform of the Internet. We’re all looking for the newest and best site and style for digital marketing.

There’s a reason digital marketing and advertising campaigns are so critical today: they really work. They showcase an amazing way to directly connect with customers, interest prospective clients or even get people talking about your brand. And they do it in a fast, convenient and highly accessible format as well.

If you’ve been focusing your marketing campaign on the Internet side of things, don’t worry – you’re definitely doing the right thing. But have you been neglecting the other side of the fence within your campaigns to mostly focus on the digital?

If you’re wondering, we’re talking about real-life physical marketing. Believe it or not, this time-honoured way of running a campaign still matters in the business world today. And finding simplified ways to utililse physical goods like plastic bracelets can add even more value to your marketing campaign – both online and off.

The Power of the Physical

Many people have fully shifted their advertising campaigns to support social media. But as research continues to show, this is a mistake. Here are the top 3 reasons why you still need physical marketing in your campaign:

1. Direct brand exposure is always better.

One of the problems of the Internet is also its advantage – it’s moving at breakneck speed. Sometimes even an artfully crafted online campaign is ignored or only seen in passing by your prospective customers. There’s a lot of content to be consumed online. That makes it even hard to compete for your audience’s time and attention.

Direct, physical brand exposure can provide a bit more direct face-time between you and your customers. This immediacy and directness is something that isn’t always achievable online. And that makes it a much better way to reach your targeted demographics.

2. Nothing beats a truly human-to-human interaction.

Making human connections remains an important aspect of building and maintaining a brand’s overall public conception. Sometimes it’s easy to reduce a brand to what you see online – a website, a social media account, a persona. In all these cases, however, you still lack a truly human interaction with other people.

Physical marketing demands the very thing a digital campaign can’t ever achieve – making the human connection. Even in today’s digital age, we all know that nothing beats this type of interaction for adding value to your brand.

3. You can’t give real stuff to people online!

This last step leads into the next important area that bridges the gap between physical and digital. You can’t give physical goods to people when you’re only targeting them online. A targeted dual-campaign, however, can achieve the best of both worlds.

Plastic Bracelets Can Make Your Campaign Really Shine

 

Here’s a great case study on how physical goods can still add tremendous value to your brand within a marketing campaign. We’ve all seen plastic bracelets in one form or another. They’re an extremely popular fashion accessory that are easy to distribute and happily worn by consumers.

Now try and think about these plastic bracelets from your marketing point of view. They can give you all the following in your advertising campaign:

• A Great Way to Make Direct Connections

Somewhere, someone from your team has to hand these and other physical goods over to other people. These people are both current and prospective customers. They may even be the same people who will recommend your product or service to others.

Why wouldn’t you want to take advantage of an in-person opportunity to connect with them?

Social media and other digital communication are great for connecting and communicating. But the truth is that there is nothing like that direct connection to leave a lasting impact on people. Connecting with people and giving them something like a plastic bracelet might seem like a minor event in passing. However, it could carry a much more noteworthy impact for those who you’ve seen and excited about what you offer.

• Visible Brand Awareness On-the-Go

You can quickly dismiss something like a bracelet as a thruway item you include with a variety of other relevant physical materials. However, how many of these other ‘relevant’ materials are typically worn by your potential customers?

A plastic bracelet provides brand visibility simple by virtue of its design. People enjoy wearing these types of accessories. And they will carry them wherever they go – potentially expanding your brand’s reach further than you envisioned in your initial marketing plan.

• Fast and Immediate Brand Exposure

Placing your brand name, logo or slogan on a plastic bracelet is a quick way for some direct exposure. Distributing these small physical goods will take your brand wherever people are wearing it. And with popularity of these bracelets, getting them worn and distributed should not be a major problem within your marketing.

This type of visibility can move your brand into a much greater level of immediate recognition. And all it takes is the straightforward process of distributing some branded bracelets in a few public events.

• Inexpensive to Design and Manufacturing (Even in Large Quantities)

One of the best advantages to this physical marketing choice is the price point. You can expect to purchase high quality plastic bracelets at a highly affordable price – perfect for any marketing budget. Even better, volume ordering from many companies can lower the price-per-unit even more to potentially expand your campaign with greater distribution.

These bracelets are highly customisable with colour choices, logos and text options and more. You can find just the right style combination to reflect your brand – and make your physical marketing campaign shine even brighter.

From Online to On-Person: Bringing Your Customers Together

Plastic bracelets are one great example of how physical goods can still leave a great impact for brand awareness. These results are amplified when combined with a solid effort from the digital front. Integrative advertising and brand management is the single-most effective strategy to boost your own potential company success. And you could drive that campaign forward with an easily-distributed wearable like a bracelet.