Custom Face Masks: How to Get Your Brand Message Out During These Trying Times
Currently, small businesses in Australia account for 98% of business operations within the country. Because of this large number of startups, it's important that you work to make your organization stand out among the competition.
A good branding strategy is essential to making this happen. Custom branded items are a great way to get the word of your business out there, and there's nothing quite like promotional face masks to market your business in 2020. Read on to learn why face masks are the perfect promo item and how you can design one that people are sure to love!
Why Custom Face Masks?
When it comes to branded promotional products, there are a plethora of options. It makes sense that you may be wondering: why face masks? Read on to learn why this is the best promo item to customize and distribute as of 2020.
They're Widely Used
While face masks have been increasing in popularity for years, the recent pandemic has made them into an item that we use daily. Anywhere someone goes, they're going to be wearing a face mask if they interact with others. This makes a lot of sense when you consider the scientifically-proven life-saving benefits that they have!
Many people are taking the opportunity to use these masks as fashion statements. They'll jump at the opportunity to show off their love for a brand that they support. Plus, since your masks will be made from high-quality fabric, people are more likely to use it than they are to use a flimsy paper one if given the option.
They're Unique
However, while masks are a widespread part of daily life, they're a unique branding product. Most companies haven't realized that they can jump on this promotional opportunity yet. You'll have a leg up over the competition as a result of this since people will be interested in and curious about taking your promotional products.
They Can Be Shown Off Anywhere
As we brushed on before, masks are being worn just about everywhere. Since you interact with about 25 people each day (not even counting the hundreds that you simply walk by), this means that a lot of people will have the opportunity to see the masks with your branded information on them.
If you distribute masks to just 10 people who wear them, they'll be showing your logo and brand information to at least 250 people each day! This is a great way to get the word out there about your brand and ensure that people gave the opportunity to become interested in your business.
Design Your Masks
In order to reap the many benefits of promotional masks, it's critical that you design them appropriately. This will make them more memorable and useful to the receiver. There is a multitude of aspects to creating a great mask, so read on to learn what you need to do.
Choose the Right Material
Choosing a sturdy material is important for a branded face mask. Like with fabric wristbands, you're going to want a sturdy mask that won't break. In fact, the material is going to need to be thicker than that of any wristband since it's meant to keep viral particles and bacteria from penetrating it.
You can customize your mask to make it more protective of the wearer. You can select from 2 or 3 layers of fabric for your mask depending on your needs. It's also possible to add a PM2.5 filter pocket and filter for only an extra 25¢.
Include Logos and Brand Info
A winding green apple. Golden arches. A red lion in a circle.
We didn't say that you should think about Woolworth's, McDonald's, and Holden, but you did anyway. This shows the power of logos when it comes to establishing your brand.
A mask is a perfect place to showcase a brand logo. It has enough room that you can incorporate all of the necessary detail to make this symbol stand out. When people see this logo on the face of others that they interact with, your brand is sure to remain memorable to them.
You also have a couple of different options for showcasing your logo. You can have one large image printed across the mask, but you can also make your logo tiny and have it repeated over and over across the surface of the mask. Choose whichever option you like better- both boost your visibility!
Consider Your Colour
Using a consistent colour scheme is an important part of branding your business. Consider every store and restaurant that you regularly go to. Each of these almost certainly has a unique colour scheme that you associate with it.
Additionally, your brand colours will likely be on your promotional LED wristbands and similar products. People are more likely to wear all of your accessories if they match each other. Consider giving away swag bags that have matching wearable items so that people can create a cohesive and stylish look for themselves!
Customize Your Creation
Finally, you can customize your face mask easily from our website. The size, image, background, colours, layering, and extra protection can all be selected from this page. You can instantly see how attractive and protective the mask that you create is and rest assured that it will be a high-quality product.
Distribute Your Custom Face Masks
Finally, distributing your masks is essential to getting the most out of your branding strategies. There are a few options for doing this:
- Mailing them out to other businesses that use your services
- Sending them in swag bags/packages (with wristbands, phone cases, coin purses, cupholders, etc) to those who have expressed interest in your business
- Giving them out at conferences, sports games, and other in-person venues
- Allowing people to take them out of a box when they enter your office or commercial store
- Raffling them off in online giveaways and social media promotions
Try any and all of these strategies that you think will work for you. The more people you reach with your promotional masks, the better!
Get Started
While there are many different promotional objects that you can choose to distribute, face masks are one of the most widely used products in 2020. Because of this, it's a great idea to use the opportunity presented to inform people about your awesome services!
Now that you know how to get your brand message out with custom face masks, it's time to get started! Contact us with any more questions that you have about these awesome masks and to get information on pricing, shipping, and more. Our experts are happy to help you promote your business and show off your logo, so we look forward to hearing from you soon!
1 Comment