The Covid-19 pandemic has taken its toll on Australian businesses large and small. But while the events of the last couple of years have been challenging, there is light at the end of the tunnel.

As the coronavirus recedes, now is a good time to take stock of where your business is and to look forward to the future with renewed optimism.

So consider this point as a great opportunity to have a relaunch. We show you how with our five tips on restarting your business after Covid 19.

1. Build your social media presence

Using social media skilfully is a cost-effective way of increasing awareness of your brand, building relationships with customers and making more sales.

Chances are, you already use social media accounts to market your business. Yet, it’s not only about having social media but using it effectively. Here’s what you can do to build up your presence:

  • Interact with your followers — having fewer followers that you have a relationship with is more valuable than having more you ignore. Do this by always answering questions, responding to posts that mention your business or share your content and including followers’ handles when referring to them.
  • Make your posts unique, humorous, personalised or memorable to ensure maximum impact. This could involve featuring your customers or showing how your business operates behind the scenes, for example.
  • Create a social media plan that identifies your audience and includes goals and a timeline.

2. Gift your customers promotional products

Everyone loves a freebie, that’s for sure! So why not source some affordable but useful promotional products to relaunch your business after Covid and remind your customers about your services?

One item that everyone loves and can put to good use is a wristband. You can choose wristbands that reflect your business’s corporate identity — your band colours for example — or opt for a material that reflects your image.

For example, fabric wristbands give off a festival vibe and will appeal to younger customers. Eco wristbands are perfect if your business supports sustainability and green issues. And a silicone wrist band is a hard-wearing and comfortable choice, ideal for customers who enjoy sports or outdoor activities.

If you’re searching for other ideas for freebies, choose something practical that your customers will reach for on a daily basis — for example, small bottles of hand sanitiser, office supplies or water bottles.

3. Seek out a collaboration

Partnering up with another business that reflects your values can be a win-win situation. You both learn from each other’s expertise and can share resources too, saving money and doubling your chances of success.

There are a lot of different ways of collaborating with a complementary individual or business. For example, if you are a clothes retailer, having social media brand ambassadors who model and promote your products on their accounts builds credibility for your brand and spreads awareness of your collections.

A collaboration could also be sharing physical space with another company. So if you’re a small business and don’t need a big office, consider sharing it with another business. As well as sharing costs, you could be sharing ideas, expertise and inspiration too!

4. Revamp your brand identity

Changing your brand identity is a sure way to get yourself noticed. A revamp ties in with the theme of new beginnings, so now is the perfect time to dust off that tired old logo and come up with something fresh!

If your business is big enough to have its own marketing team, set them the challenge of coming up with some exciting ideas to reflect this new chapter of your business’s life.

And if you’re a smaller company, get your team together to discuss what kind of look, brand colours and identity will best reflect your business as it enters this exciting phase. Turn it into a team-building exercise and have some fun while you’re brainstorming.

5. Perfect your customer service

Exceptional customer service will set you out from the crowd and is something that you can always add to or improve on.

Here are some easy ways to offer great customer service to your clients, making them feel valued and ensuring that your business is memorable:

  • Invite your regular customers to an exclusive VIP sale.
  • Personalise your answers to customer enquiries by sending a video message.
  • Create a loyalty programme where shoppers exchange points for discounts.
  • Send handwritten thank-you notes.
  • Profile your customers on your blog.

A fresh chapter in your business’s story

The last couple of years has posed numerous challenges to businesses up and down the land.

But now’s time for a fresh chapter in your business’s story. Use the start of this next phase as a chance to relaunch your business and enjoy renewed success.

Start today by ordering promotional wristbands from our online collection. We offer silicone, fabric and Tyvek wristbands, which can all be customised with your business’s unique message.

It’s an easy way to reconnect with your customers, reminding them that you’re back in business and ready for the next challenge!