How to use Pantone Colour of the Year 2018 Ultra Violet

Pantone Colour of the Year 2018 Ultra VioletThe Pantone Colour of the Year 2018 is Ultra Violet (18-3838, PMS 2096C). This bright purple shade is set to be everywhere and will define the year's marketing trends. But how can you use it to make your brand stand out? These tips should do the trick.

Boost your graphic designs

When your graphics team put together images and content over the next year, consider how you can use ultra violet. Text colours, backgrounds, borders, and photographic elements can all be transformed with purple tones. Because this colour is so on-trend, it will resonate with audiences in all areas. Ultra violet will be appearing everywhere, creating familiarity with viewers.

Pantone Colour of the Year 2018 Ultra Violet

This can be very beneficial to your marketing efforts. The familiarity effect makes viewers feel more at home with your content and gives them the sense that it connects closer to their own values and tastes.

Weave it into social content

When creating your content marketing pieces, think about ways to incorporate ultra violet. It could be a pop of colour in a photograph accompanying an article. It could be a purple background on a social graphic. You could even turn headers ultra violet throughout content pieces. This will naturally catch the eye and show that you are a modern brand, in touch with the shifting trends around social media. It doesn’t have to be over the top – even a subtle hint of colour through your posts can work.

Create promotional products

As a brand, there are plenty of customisable products that you can hand out. Giving customers a fabric or silicone wristband with your company name printed on it, for example, will help to keep you top of mind. It also offers a fantastic opportunity to use ultra violet (PANTONE 2096 C for inks).

Pantone Colour of the Year 2018 Ultra Violet

Choosing the colour of the year for promotional items will show you are current and on trend, and impress potential new customers. Not only that, but they are more likely to use it and promote you further if the colour is fashionable. Whatever you hand out, make your promotional materials ultra violet wherever possible.

Make your website pop

Your website doesn't have to stay the same even when everything looks great. A quick change here and there, even if just a colour pop, can really wake customers up. Seeing something new on your site will make them pay more attention. This shows that you don't rest on your laurels or stay still - you're an evolving and improving brand. You can change things up again next year to stay current. It’s also a very good way to ensure your web team are constantly refining and improving your website.

Advise your clients about the Pantone Colour of the Year 2018

Pantone Colour of the Year 2018 Ultra VioletFinally, you can use content marketing to advise your clients on how they can use the Pantone Colour of the Year 2018, connected to your own products. Let’s say that you work with bridal clients. In this case, you could stage a wedding venue decorated with ultra violet flowers or décor details. You could advise what flowers are naturally closest to ultra violet for their bouquets. You could write about brides who have worn ultra violet details on their wedding day. All of this content will be appearing in search results, bringing in new visitors, and showing that you understand trends. You can relate it back to your industry no matter what it may be.


Use the Pantone Colour of the Year 2018 in your marketing and branding throughout 2018 will put you at the forefront of innovation. You'll be recognised as a company that understands trends, moves with the times, and always offers the latest and best. What other colour can offer you that?

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