promotional

Promotional products pack a huge punch in terms of boosting your marketing potential. Just listen to some data from a 2012 study by market research firm BPMA: Just over half (56%) of the study participants claimed that they had a more positive impression of a company after they received a promo product with the brand name on it. Almost all participants (a whopping 87%!) said they kept promotional products for over a year. 79% of participants said they would do business again with companies who use promotional products as an advertising medium. Finally, 66% of participants said they can recall brand names that are placed on promo items. This last point is probably the most compelling from BPMA’s study relating to promotional products. Continue reading →

Getting noticed. Are you familiar with the marketing term AIDA? No, well it stands for Attention, Interest, Desire & Action and it's a simple formula to help focus the mind when you're creating the advertising for your product. And what, exactly, has that got to do with Handbands? Handbands are the Attention bit of the formula particularly if you're doing a direct mail shot to prospective customers. How do you break through the clutter in everybody's mail box? The short answer is by having something 'touchy feely' in the pack. This tactile attention getter makes your promotion stand out from the bills, letters and other stuff. We are naturally curious and something bulky, round and flexible in a pack gets your envelope opened. Even better, put a message on your handband!   Branding. The biggest struggle you'll have is Continue reading →