The humble
wristband as a fashion accessory is nothing new. People have been wearing bangles, ribbons and bracelets on their wrists in the name of style for thousands of years, and some bright spark even had the innovative idea of attaching a miniature clock to a
wristband so that people could tell the time on the move.
But it is only relatively recently that the potential of the wristband as a marketing tool has received widespread recognition. Nowadays, the wristband is a prime piece of marketing merchandise, and not something that should be overlooked by any enterprising businesspeople who want to raise the profile of their brand. But how did this happen, and what makes the wristband so useful to marketers?
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