There’s never been a better time to market a small business. Why? Because the cost of marketing has never been cheaper. Combined with an active
social media presence thru Facebook, Instagram and Twitter, not to mention LinkedIn, a good website and judicious use of promotional products that keep your business name out there, you can now compete with the big guys quickly and cheaply.
Handband custom silicone
wristbands reinforce the message your social media activities promote for your small business marketing. They stay on people’s wrists, they carry the message, the url, the brand logo or the phone number you want people to access and they do it for just a few dollars, and even less when you purchase in larger volumes. Add a message that resonates with your customers, and they're likely to wear your
wristbands for a long time to come, sometimes years!
How do People use them in Small Business Marketing?
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Promotional products pack a huge punch in terms of boosting your marketing potential. Just listen to some data from a 2012 study by market research firm BPMA:
Just over half (56%) of the study participants claimed that they had a more positive impression of a company after they received a promo product with the brand name on it.
Almost all participants (a whopping 87%!) said they kept promotional products for over a year.
79% of participants said they would do business again with companies who use promotional products as an advertising medium.
Finally, 66% of participants said they can recall brand names that are placed on promo items.
This last point is probably the most compelling from BPMA’s study relating to promotional products. Continue reading →