Promotional products pack a huge punch in terms of boosting your marketing potential. Just listen to some data from a 2012 study by market research firm BPMA:
Just over half (56%) of the study participants claimed that they had a more positive impression of a company after they received a promo product with the brand name on it.
Almost all participants (a whopping 87%!) said they kept promotional products for over a year.
79% of participants said they would do business again with companies who use promotional products as an advertising medium.
Finally, 66% of participants said they can recall brand names that are placed on promo items.
This last point is probably the most compelling from BPMA’s study relating to promotional products.
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