Every small business has the same basic problem - a great service or product and not enough dollars to market it properly.
Advertising is expensive and can be hit or miss. How do you make your target audience pay attention to your message? What sort of budget and time should you allocate?
Before you start down that road however, go back to basics and make money now. Here's how:
Re-connect with old clients. People drop off for a variety of reasons - often because you've simply not kept up the relationship. Go back through your old contact list. Email then, then phone them offering a special offer.
If you've a local business, connect with local residents and business with something quirky
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