Heresy Snowboarding launches 3degrees initiative using Handband wristbands

Heresy SnowboardsLocal Australian company Heresy Snowboarding have utilised Handband wristbands as part of their newly-launched 3degrees initiative. Handband was chosen predominantly for their use of sweatshop-free labour.

The wristbands, featuring glow in the dark silicone, are part of an environmentally aware and ethically-sourced range of products designed to promote awareness of global warming’s alarming effect on the future of snowboarding.

Heresy Managing Director, Tim Marsh says “These wristbands are of super high quality, and are a really effective tool to help us get the word out about both our 3degrees initiative, which is really important to us as snow riders, also as inhabitants of this planet, and about our brand. We’re really pleased with how they’ve turned out and the response to them.”

3degrees aims to harness the connection between each and every snow rider across the planet to act on what is a very real and frightening prospect: the Intergovernmental Panel on Climate Change reports that for every 1 degree rise in global temperatures, snow lines rise by 150 metres. As little as a 3 degree rise in global temperatures would lift snow lines by 450 metres – meaning the end of snowboarding as we know it in much of the world: Australia, Switzerland, the Pyrenees, Austria, Germany and many more high-profile snow areas.

Heresy Snowboarding have pledged to donate $1 from every wristband sold to plant trees with In addition to this, $10 from every item of clothing sold from the 3degrees range will be donated to Greenfleet.

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