The arrival of the 2019 novel coronavirus changed everything – including the way businesses operate. The global pandemic has also led to rising unemployment rates, business closures, and supply disruptions. For businesses that weathered the initial effects of COVID-19, the big question remains: How do you stay afloat and keep your customers?

To stay operational and keep your customers, you need to continue promoting your business even during COVID-19. In fact, doing so can even help grow your customer base. Here are six ways to do it:

1. Update your company website

You might have put it off for far too long, but now is the time to update your company website. Aside from keeping your website current, you can include information on business processes during COVID-19. This covers hygiene protocols and social distancing measures being undertaken in your business premises. If you’re doing business online, you can also share information on how COVID-19 has impacted service or product delivery. Some companies also include helpful health and safety advice for customers. You might want to do the same to show you care and enhance the customer experience.

2. Share updates on social media

Aside from sharing updates on your website, make sure to do the same with your social media business account or company page. Here, you can share everything: new work arrangements, product, service and delivery information, and any promotions you might have. If you have time, interact and engage with your followers. Listen to their problems and needs, and answer their questions. Make a note of the insights you glean as those can be useful later when you strategise.

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3. Host online events and offer sales, discounts, vouchers or special promos

To keep your audience interested and engaged, you can also conduct online events. These can come in the form of online raffle draws, live selling, webinars, demos, informative videos, etc. Draw your audience in by giving limited time offers and by conducting Q&A sessions. Provide participants with tokens, such as branded hand bands you can send them later.

You can make your online events more enticing by awarding vouchers to participants. To increase sales, you can also offer discounts or hold sales and special promotions. For example, flash sales are a great way to engage customers as they know there’ll be bigger discounts and limited items on offer.

4. Send personalised notes and branded hand bands

COVID-19 has put a lot of people under stress. To counter this situation and for your business to make an even greater impact, why not send old customers handwritten, personalised notes?  Ask them how they are and offer them helpful health advice and other practical tips they can use to stay healthy and safe. Doing this will not only help you secure their loyalty but also earn their trust and goodwill.

You can also include branded hand bands with your notes to serve as reminders that your business is there, always ready to serve.

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5. Share useful and meaningful content

By sharing relevant, useful and meaningful content, you’ll be keeping your brand top of mind among your customers and followers. When you share tips, advice or information that resonates with them, you earn their trust, respect and goodwill. This is important for brand building, improving the customer journey and building new relationships.

6. Reach out to customers and provide mutual support

For B2B businesses, one method to consider for business promotion is by providing mutual support. Offer to give your customers good reviews (truthful ones, of course) and ask if they can do the same. You can also ask them how you can support them during these challenging times. If you’ve been promoting your business in other ways, continue doing so. The six tips shared here can complement any ongoing marketing activities you may already have. Just make sure you use this time to get to know your customers better and improve your business strategy.

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For your promotional product needs, please get in touch with Handband.

We make high-quality custom hand bands for schools, businesses, events, etc.