Promotion, Branding & Marketing

EASTON, Pa. -- A Pennsylvania school district says it will take its fight against "I (heart) Boobies!" awareness bracelets to the U.S. Supreme Court. The Easton Area School District board voted 7-1 Tuesday night to appeal a decision rejecting its claim the awareness bracelets are lewd and should be banned from school. The 3rd U.S. Circuit Court of Appeals also determined the district didn't prove the awareness bracelets are disruptive when it upheld a lower court's decision in August. The silicone wristbands  are designed to promote breast cancer awareness among young people. Two girls challenged the school's ban in 2010. Superintendent John Reinhart tells The Express-Times of Easton the ruling compromised administrators' ability to determine what is and is not appropriate in school. Dissenting board member Frank Pintabone says the district should let the matter go. The Easton Area School District board voted 7-1 Tuesday night to appeal a decision rejecting its claim the awareness bracelets are lewd and should be banned from school. The 3rd U.S. Circuit Court of Appeals also determined the district didn't prove the bracelets are disruptive Continue reading →

Yesterday (Sunday) marked the third anniversary of the death of Jamie Haslett. Student Jamie, who grew up in Onchan and played football for Laxey, was killed in Sheffield by a police car responding to a call. The Haslett family chose Victim Support to be the recipient charity for donations in lieu of flowers. Since that time, the family have been involved in fundraising for the charity and have raised more than £10,000 in Jamie’s memory. Victim Support continues to support the family to this day, through the Independent Police Complaint Commission (IPCC) inquiry following the court case. The charity’s manager, Paula Gelling, said: ‘Finding out that Victim Support had been chosen to receive Continue reading →

Marketing a small business these days is so much easier than it was 10 years ago. Complex? Slightly. But tools like SEO can be utilised by everybody to get attention for your website offering. Here are some simple tips: Include keywords in your page titles Be tight with the copy - 300 is the recommended minimum words on the content of the post and you're done. Label your images with a relevant title or keyword, or for those in the know, alternative text  (eg green branded wristbands for product launch vs Pic12) Use descriptive urls like  www.billsgarage.com.au/mazda-repairs.html Engage with people once they're on your site with your unique proposition or even a free offer.  Sometimes you only have a few seconds to capture their attention, so make sure it's with your vest offer first! Continue reading →

If you are trying to promote a brand, there are countless options for developing a rock solid marketing and advertising campaign. If you want a fun way to get others interested in your brand, customised wristbands can help. Custom Wristband Types There are a large variety of different types of wristbands available which can help with promoting your business, brand or organisation...

How has social media changed the marketing space for small business? Dramatically, is the rather dramatic term we can use today. Think back to 2009 - yes, four short years ago - and social media. Back then you could advertise on... MySpace ...and that was it. Today google adwords, facebook, Twitter, pinterest, LinkedIn and a ramped up blogging all vie for your attention and confusion rules. SEO, SEM, where does it all end? Here's some sage advice from author Steve Strauss. He says focus on just one. Choose on the basis of your market. LinkedIn is good for business to business. Facebook is good for retail, hospitality and family products, pinterest is ideal if you're targeting women and Twitter appeals to experts and thought leader businesses. The bad news? The message is in play for just moments. Choose one and understand it inside out, then back it up with memorable mainstream techniques like handband promotional bands. Social media gets attention, handbands reinforce the message for months on end, Continue reading →