social media marketing

  1. Social Media for Brand Expansion

    social media for brand expansionOver the past several years, brands have started to use social media to reach new customers. They use Facebook, YouTube, Instagram, Twitter, and other social platforms as powerful marketing tools. They're great ways to spread brand awareness and engage their customers. So, if you're curious how to use social media for brand expansion, read on. Facebook If you're selling or marketing a certain product, you want to quickly connect to groups of customers. This will help you get your brand out there so it's visible. You can combine offline marketing with your social campaign with an awareness tool like Handband. Create bracelets with your logo or brand motto and talk about them on Facebook. Tech-savvy people call this technique demand generation. You will create more interest in your brand in a fun way. Continue reading →
  2. Social media and handbands - small business marketing

    How has social media changed the marketing space for small business? Dramatically, is the rather dramatic term we can use today. Think back to 2009 - yes, four short years ago - and social media. Back then you could advertise on... MySpace ...and that was it. Today google adwords, facebook, Twitter, pinterest, LinkedIn and a ramped up blogging all vie for your attention and confusion rules. SEO, SEM, where does it all end? Here's some sage advice from author Steve Strauss. He says focus on just one. Choose on the basis of your market. LinkedIn is good for business to business. Facebook is good for retail, hospitality and family products, pinterest is ideal if you're targeting women and Twitter appeals to experts and thought leader businesses. The bad news? The message is in play for just moments. Choose one and understand it inside out, then back it up with memorable mainstream techniques like handband promotional bands. Social media gets attention, handbands reinforce the message for months on end, Continue reading →

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