How has social media changed the marketing space for small business? Dramatically, is the rather dramatic term we can use today. Think back to 2009 - yes, four short years ago - and social media. Back then you could advertise on... MySpace ...and that was it. Today google adwords, facebook, Twitter, pinterest, LinkedIn and a ramped up blogging all vie for your attention and confusion rules. SEO, SEM, where does it all end? Here's some sage advice from author Steve Strauss. He says focus on just one. Choose on the basis of your market. LinkedIn is good for business to business. Facebook is good for retail, hospitality and family products, pinterest is ideal if you're targeting women and Twitter appeals to experts and thought leader businesses. The bad news? The message is in play for just moments. Choose one and understand it inside out, then back it up with memorable mainstream techniques like handband promotional bands. Social media gets attention, handbands reinforce the message for months on end,
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