business marketingThe theory of touch points in advertising and business marketing has been around for some time. McKinsey & Company have defined it with the use of the 'funnel' metaphor whereby consumers start with a large range of product choices at the big end of the funnel and gradually refine that selection to end up at the narrow end with the purchase decision.  

Consumers will go through a process of awareness, familiarity, consideration then purchase.  Tap into this process with your business marketing, and you'll win.  Handbands or rubber wristbands,  bracelet and silicone wristbands with your marketing logo or even a short message are a terrific embodiment of the awareness and familiarity modes of the process in that your hand band with logo constantly reminds the wearer (familiarity) and causes new awareness in the people who see it on someone's wrist. Our handband silicone wristbands are extremely hardy, waterproof and come in cool colours - all of which makes them desirable to wear.  Most people wear handband wristbands not for days, but for weeks and often months.

Business Marketing & Brand Awareness

Brand awareness is crucial. The consumer is exposed to thousands of different brands every day so having large numbers of 'moving billboards' wearing your brand on their wrist will make a big difference to your sales. How do you get people to wear your logo? Website giveaways, promotional giveaways at events or conferences you attend.  Make sure your business marketing efforts cut thru the noise and clutter of the marketing messages from competitors.

Handband's custom wristbands have space for a message and logo on the wristband or hand band. They're a power band for your marketing message, and especially your logo. Our website has lots of suggestions that will help your organisation. Contact us at Handband and we'll show you how other companies - large and small - have successfully used handbands.