Whether your marketing budget is big or small, giveaways are a powerful way of grabbing customers’ attention.

In this article, we’re going to explain what giveaways are, explore their benefits and give you some ideas for the best free promotional items.

Read on to find out why freebies can create a lasting and impactful impression.

What are giveaways?

Giveaways — also known as promo products, freebies and swag — are items that businesses offer free of charge to their target audiences as part of their marketing strategy.

They are most often customised with the company’s branding, colours and logo and take the form of useful, practical items.

Promo products can include:

• Wristbands
• Binder bands
• Keyrings
• Dog tags
• Vape bands
• Thumb rings
• Lanyards
• Drinks flasks
• Pouches
• Phone cases
• Lunchboxes
• Coffee cup bands

As well as having many different guises, promo products can be used in a wide variety of settings. You can give them away at trade shows, conferences and other events or when customers visit your premises.

Small, lightweight items like wristbands and keyrings can also be easily mailed out to recipients at low cost.

What many businesses love about them is their versatility — and the fact that they offer low-cost and customisable options for a range of purposes.

Giveaway items benefits

Giveaway items have many benefits that prove their worth as an effective marketing tool. Here are some of the positive things they can do for your business.

Engage customers

Who doesn’t love getting a free gift? Treating your customers to a freebie that’s attractive and useful will start your relationship off on the right foot. Include your contact details on your personalised promo product and let them explore your goods and services for themselves.

Increase brand awareness

Freebies have a way of providing natural exposure. When your customers wear your branded silicone wristbands, for example, they are effectively a walking advertisement for your business. This type of publicity costs next to nothing and is viewed as authentic, making it all the more valuable.

Promote loyalty

When you offer customers rewards such as free gifts, you help build on your relationship. Customers who feel appreciated are more likely to buy from you again and to favour your brand over others.

Act as a reminder

Choose a promo product that your customers use every day, such as a keyring or coffee cup band. It will also serve as a constant reminder of your product or service. If they’re holding your contact details in their hand, you’ll be the first port of call when they need to make that order!

Our top 3 giveaway ideas

Here at Handband, we offer a wide range of promo products. Each of them is designed to boost your business within your budget. Here are our top three picks for giveaway ideas.

1. Silicone wristbands. Wristbands are where we started — and they continue to be one of our top sellers for businesses. You can design your own personalised wristband to fit your corporate branding, using your company colours, logo and contact information. Since they’re comfy, durable and hypoallergenic, your customers will love wearing their wristband — and your company details will be close to hand!

You can tailor your wristband to your business too. Know that if you’re in the health and wellbeing space, you can hop over to our sister site, Mediband, where you’ll find a wide range of medical wristbands and other related accessories.

2. Lanyards. Personalised lanyards are the perfect option if you’re organising a corporate event like a conference or networking event. The strap can be customised with your company details, while the clear holder allows the wearer to switch up their details. As such, the lanyard can be used time and time again.

3. Coffee cup bands. A custom coffee cup band can be a daily reminder of what your company has to offer. And since your customers will associate their favourite beverage with your goods and services, you’ll increase the feel-good factor too!

Find customised promo items online

You don’t need to invest a lot of money and effort to produce attractive and effective promotional items. And they’ll reward you with a host of benefits, from engaging new customers to building loyalty with existing ones.

Need help choosing your promo items? Come on over to the Handband online shop, where you’ll find our collection of wristbands, coffee cup bands, lanyards, keyrings and more.

Each of our items can be customised with your company’s details, making your chosen swag as individual as you are! Reach out to us with any queries, and we’ll be happy to help.