social media marketing small business

Over the past several years, brands have started to use social media to reach new customers. They use Facebook, YouTube, Instagram, Twitter, and other social platforms as powerful marketing tools. They're great ways to spread brand awareness and engage their customers. So, if you're curious how to use social media for brand expansion, read on. Facebook If you're selling or marketing a certain product, you want to quickly connect to groups of customers. This will help you get your brand out there so it's visible. You can combine offline marketing with your social campaign with an awareness tool like Handband. Create bracelets with your logo or brand motto and talk about them on Facebook. Tech-savvy people call this technique demand generation. You will create more interest in your brand in a fun way. Continue reading →

Every business has to market itself - otherwise no one knows you're there. But the challenge for most small businesses is how to do it cost effectively. The medium most businesses are turning to is Social Media. So let's look at 6 truisms of social - and don't make these mistakes! 1. Social media works so you must be there, so reframe the ay you look at it - it's not a pesky thing to do at the end of the day, it's a do it now thing on a daily basis. 2. It doesn't take 2 minutes a day. It takes an hour or more; posting, re-posting, writing, replying. 3. Don't leave it half done; check your analytics, write using keywords. Continue reading →