branding

If you’re starting your own business, it’s vital to understand the importance of branding. It’s all about creating an identity for your company and ensuring that your audience recognises it. In this post, we’ll take you through what branding means and give examples of simple and affordable ways you can boost your company’s profile. What is branding? In short, branding...

Promotional products can be a fantastic way to spread the word about your brand. From lanyards to drink bottles, there are many types of promotional products available. They can be powerful marketing tools, so why not take advantage of them? Why Promotional Products Work so Well When you put your brand or message on a promotional product, it is an effective marketing tool. It is a tangible item that your customers can actually use. There's nothing more powerful than something that can actually be touched and held. Continue reading →

Promotional products pack a huge punch in terms of boosting your marketing potential. Just listen to some data from a 2012 study by market research firm BPMA: Just over half (56%) of the study participants claimed that they had a more positive impression of a company after they received a promo product with the brand name on it. Almost all participants (a whopping 87%!) said they kept promotional products for over a year. 79% of participants said they would do business again with companies who use promotional products as an advertising medium. Finally, 66% of participants said they can recall brand names that are placed on promo items. This last point is probably the most compelling from BPMA’s study relating to promotional products. Continue reading →

In the age of social media, smartphones and other mobile tech, the marketing world has certainly changed quite a bit. Nowadays, all the buzz words and trends relate directly to our newest advertising platform of the Internet. We’re all looking for the newest and best site and style for digital marketing. There’s a reason digital marketing and advertising campaigns are so critical today: they really work. They showcase an amazing way to directly connect with customers, interest prospective clients or even get people talking about your brand. And they do it in a fast, convenient and highly accessible format as well. If you’ve been focusing your marketing campaign on the Internet side of things, don’t worry – you’re definitely doing the right thing. But have you been Continue reading →

Every company, marketing firm and brand management agency in the world knows the value of brand recognition. It’s the reason consumers choose your company over the competition when faced with options. It’s the reason they remember you when talking with their friends. You’re who they think about when posting on social media. Who wouldn’t want to harness this type of power within their brand management and marketing campaigns? One simple marketing tool that achieves this goal is the modest wristband. Silicone wristbands give your target audience something to literally showcase your brand. Read on to learn why this physical connection is still so important – and how wristbands can be your brand-boosting solution. Continue reading →