brand

  1. How to use Pantone Colour of the Year 2018 Ultra Violet

    Pantone Colour of the Year 2018 Ultra VioletThe Pantone Colour of the Year 2018 is Ultra Violet (18-3838, PMS 2096C). This bright purple shade is set to be everywhere and will define the year's marketing trends. But how can you use it to make your brand stand out? These tips should do the trick. Continue reading →
  2. Promotional Products to Make Your Brand Shine!

    promotional productsPromotional products can be a fantastic way to spread the word about your brand. From lanyards to drink bottles, there are many types of promotional products available. They can be powerful marketing tools, so why not take advantage of them? Why Promotional Products Work so Well When you put your brand or message on a promotional product, it is an effective marketing tool. It is a tangible item that your customers can actually use. There's nothing more powerful than something that can actually be touched and held. Continue reading →
  3. Promotional Products to Enhance Brand Recognition

    Promotional Products to Enhance Brand Recognition
    promotional productsPromotional products pack a huge punch in terms of boosting your marketing potential. Just listen to some data from a 2012 study by market research firm BPMA: Just over half (56%) of the study participants claimed that they had a more positive impression of a company after they received a promo product with the brand name on it. Almost all participants (a whopping 87%!) said they kept promotional products for over a year. 79% of participants said they would do business again with companies who use promotional products as an advertising medium. Finally, 66% of participants said they can recall brand names that are placed on promo items. This last point is probably the most compelling from BPMA’s study relating to promotional products. Continue reading →

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