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promotional products

promotional productsMaking the customer feel delighted to be sold to when they are well aware that you are trying to sell to them is not an easy task, especially in the modern age of in-your-face marketing. Getting the attention of your key demographic is all about pandering to their interests with a consistent message. You need to make multiple brand impressions before shoppers will remember your brand and reach for your product. How can your voice be heard above the crowd of competitors? Sometimes it is best to whisper in order to be heard, and sometimes that starts with promotional products such as silicone wristbands!

Make Them an Offer They Can’t Refuse

What is the common sweet spot of all demographic groups across the board?  They love complementary promotional products, i.e. free stuff they can use. There is no other method of giving consumers a brand impression day after day and week after week than with a free promotional product that they find very useful.

The Straight Facts

According to a study by the Promotional Products Association International, a customer’s recall of promotional products and their origin is very high.

  • 70% of all consumers recall receiving a promotional item within the last year. 70% of those consumers reported getting two or more free gifts annually.
  • Recall of the company that gave them the promotional gift was 88%
  • Those who receive promotion products from an advertiser will remember their free gift when they see print advertisements from the same company.
  • 53% of those who receive a useful promotional product will use it weekly, if not more often.

When your company gives away a branded free gift that is useful to the consumer, you get so much more in return: active interest in your business, a big boost in new customers, repeat business and brand loyalty, brand awareness and recognition and a sense of connection with your customers. The return on your investment is incredible.

Finding the Right Product

Your promotional gifts are only effective if they are useful to the customer. Giving them something they will pick up and use several times per week and will last a year or two is the ticket to success. You need the consumer to see your logo and brand name repeatedly in order to make them remember you. A simple gift, such as bracelets, keychains, or pens with your name on it is more memorable and effective than any commercial or print advertisement.

Promotional Products that Pander to your Audience

Branding and marketing experts HandBands, highlight the fact that the promotional products you choose to purchase should be attractive to your targeted demographic consumers and somehow related to your business. Some promotional products should be age and industry appropriate while others should be more generalised and attractive to all audiences.

If your business specializes in kids parties, Jelly Bandz, brightly coloured bracelets or a toy are very effective gift items. If your business specializes in financial services, then pens, tablet bands or coin pouches are particularly useful. Store owners or service providers may find water bottles, gift cards or LED umbrellas to be more appropriate.

Remember to give consumers something that is related to their interests, is age appropriate, and above all else, useful. Kids will wear the bracelets and remind their parents of the party you helped organize. Business owners will sign contracts with your branded pens. Shoppers will remember your store while they take a drink from the water bottle you gave them. This is brand awareness at its finest.

Whisper for Results

There is no need to be intrusive to consumers or scream your advertisement in order to be heard. The whisper of a branded promotional gift is just enough to spark the customers' interest. Promotional products are the most effective means of making repeated brand impressions with just one exchange. The return on your investment is in brand awareness, new business and customer loyalty, and that is worth every cent you spend.