Every business has to market itself - otherwise no one knows you're there. But the challenge for most small businesses is how to do it cost effectively. The medium most businesses are turning to is Social Media. So let's look at 6 truisms of social - and don't make these mistakes!

1. Social media works so you must be there, so reframe the ay you look at it - it's not a pesky thing to do at the end of the day, it's a do it now thing on a daily basis.

2. It doesn't take 2 minutes a day. It takes an hour or more; posting, re-posting, writing, replying.

3. Don't leave it half done; check your analytics, write using keywords.

4. You are not 'marketing', you are creating relationships with people and this is a different mindset you need to get used to.

5. The sites may be free, but promotion is not. You'll need a budget, and perhaps someone who can manage it for you on a part time basis.

6. Have a brand before you start social media marketing and run all your social media through the prism of the brand - your values, your message, as well as fundamentals like logos, brand colours and tone.

Keeping your name and logo in front of people.  Advertising is here today, gone tomorrow unless you use a promotional product like handbands. Many organisations use rubber wristbands,  bracelet and silicone wristbands to keep their logo, or branding message in front of people. Our hand bands come in vibrant colours with space for a product name, company name and logo on a smart looking wristband that acts as a hand band - and people wear them for months on end! Poweful branding from a power band!

There are hundreds of uses for our range of handband products. Some organisations like Kirby Swim use it to celebrate a new achievement ('I passed Sea Horses. Kirby Swim.') and achieve the double whammy of excellent client relations and the company name in front of the client for months.

There are plenty of uses you can put handbands to and our website has lots of suggestions that will help your business. Contact us at Handbands and we'll show you what other people do and maybe that will spark ideas for you too.