Heart bracelets support research

To support research for cancer cures, dressbarn is continuing its annual participation as an American Cancer Society Relay for Life National Corporate Team Program member.

Relay For Life is the largest global cancer-fighting movement that unites communities across the world to raise awareness and funds to support the American Cancer Society 's research and programs.

In addition to the company 's sales associates ' and corporate involvement in the Relay for Life events nationwide, dressbarn is introducing a heart bracelet to raise funds for the American Cancer Society.

The bracelets will be sold at all dressbarn stores for $5 from Friday, May 1, through Monday, Aug. 31, or while supplies last. Dressbarn will contribute the entire net profit of $2.50 to the American Cancer Society.
This is our way of supporting all of those brave men and women who are dealing with the hardships of cancer, said Vivian Behrens, senior vice president and chief marketing officer of dressbarn.

At dressbarn, we believe people come first, and it is important to embrace organizations like the American Cancer Society, who go above and beyond in their efforts. Community organizations such as the American Cancer Society have a strong impact on our customers, associates and their families, and we are happy to involve the Lewes-area community in this very important effort.
More than 5,500 Relay for Life events will be held across the country this year, in addition to Relay for Life events in 19 countries elsewhere in the world. Teams will gather at schools, fairgrounds or parks and take turns walking or running laps to fight back against cancer.

More than 250 dressbarn teams - composed of customers, executives and store associates - participated in Relay For Life events in 2008, and they raised nearly $700,000 through team fundraising in store promotions and the dressbarn inc. Foundation donation. To date, dressbarn has given $5 million to the American Cancer Society to support local and national cancer initiatives.
We are proud to say that we 've worked closely with the American Cancer Society since 2002, and we are determined to continue to raise the bar for participation and contributions moving forward, said dressbarn President and CEO David R. Jaffe.

We expect to exceed last year 's turnout in community member support and dollars donated to the society through the sales of our heart bracelet and the dressbarn locations participating in this year 's events.
Dressbarn is in Tanger Outlets Bayside; dressbarn woman is located in Tanger Outlets Seaside.

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