brand management

Promotional products pack a huge punch in terms of boosting your marketing potential. Just listen to some data from a 2012 study by market research firm BPMA: Just over half (56%) of the study participants claimed that they had a more positive impression of a company after they received a promo product with the brand name on it. Almost all participants (a whopping 87%!) said they kept promotional products for over a year. 79% of participants said they would do business again with companies who use promotional products as an advertising medium. Finally, 66% of participants said they can recall brand names that are placed on promo items. This last point is probably the most compelling from BPMA’s study relating to promotional products. Continue reading →

Everyone loves to buy products - even those who *say* they don't, but nobody likes being sold to. What does this have to do with Handband promotional rubber wristbands? It's all about the relationship. With so much happening in our worlds, we have no time to critically think through many decisions, so we rely on trust when buying a product. We'll often go back to a product we've happily bought before, even it's more expensive, because that product is the obvious choice says business marketer Mari Smith. Relationships are built on trust and they're built on familiarity. Handband rubber wristbands with your logo and your company name stay around for months on end Continue reading →