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wristbands tag understanding marketing for small business touchpoint marketing for small business small business marketing with handbands silicone wristbands

One of the big small business struggles is marketing; how much, where to spend, what to do. The biggest 'to do' actually comes at the end of the process - and it's called tracking - says small startup creator Scott Handsaker. Marketing is not a one off event, it's a planned activity and as such all marketing outcomes need to be tracked so that when you do it again, you know where to focus more attention and more budget. Basically, if 'X' works and 'Y' doesn't, spend more on 'X'. Tracking helps you test your assumptions. Scott's business plan for example suggested he would get 5 times as many converted leads from his Google Adwords campaign than he actually did. Knowing that helps you plan better next time.

The other key to small business marketing is keeping your name out there. This is where promotional items like fridge magnets, giveaway pens and branded pads and of course Handbands,  come into their own. You see them everywhere because they work - they keep a company's name and logo in front of people so that when they do need a plumber, they know who to call.

It's called the touchpoint principle in marketing and the idea is simple. All business is a relationship and the more familiar people are with your business (because they keep seeing your name or logo) the more likely they are to trust you and call; you when they need the services you provide, rather than a company they don't know at all. Familiarity builds trust and the more your name, logo and colours are seen, the more trusted you are.  That's why handbands are really useful. They stay on wrists for a long time, they look great so kids like them and they're inexpensive (so you won't crush your marketing budget in one go!). Our rubber wristbands,  bracelet and silicone wristbands keep your brand name in front of people. Our hand bands come in vibrant colours with space for your name and tag phrase, plus logo on a smart looking wristband that acts as a hand band - and people wear them for months on end! Think of it as a power band to power your service offering!

There are plenty of uses you can put handbands to and our website has lots of suggestions that will help your business. Contact us at Handbands and we'll show you how other companies - large and small - have successfully used handbands.