Tags
promotional marketing for less promotional marketing for sme's handbands advertising 5 cheaps ways to market your product

Getting noticed. Are you familiar with the marketing term AIDA? No, well it stands for Attention, Interest, Desire & Action and it's a simple formula to help focus the mind when you're creating the advertising for your product. And what, exactly, has that got to do with Handbands? Handbands are the Attention bit of the formula particularly if you're doing a direct mail shot to prospective customers. How do you break through the clutter in everybody's mail box? The short answer is by having something 'touchy feely' in the pack. This tactile attention getter makes your promotion stand out from the bills, letters and other stuff. We are naturally curious and something bulky, round and flexible in a pack gets your envelope opened. Even better, put a message on your handband!

 

Branding. The biggest struggle you'll have is ensuring people remember you and your company and your product. Branding is one of your answers. The reason we're so familiar with Coke ™ is because the red and white colours are across every ad, poster, can and bottle we see. Do the same with your product. Get a graphic design company to create a professional Brandbrand for you and use it on your website, your invoicing, your packaging.

Social media. Proctor Gamble are shifting the focus of their marketing strategy online to social media. And so should you. Have a facebook page, use twitter (it's not just about what you're having for lunch) and demonstrate how to use your products on YouTube. If the world is your marketplace, use media that reaches the world.

Advertise. If no one knows you're there, no one knows where to buy your product. Work out who needs your product, then tell them about it. Advertising is information, it connects the people who need your product with the mechanics of buying your product. Use promotional products like handband to keep your brand in front of people, experiment with your advertising (not everything will work), but most of all, do something. Hoping customers walk through the door rarely works.

 Tracking. where your leads are coming from, then focus more resources on that media or advertising idea. The chairman of Proctor & Gamble famously once said "50% of my advertising works... I just don't know which 50%." P&G can afford that, you can't. Ask customers in person where they heard about you. Send email surveys. Ring them up. Track direct mail responses with special 1800 numbers or coupons.