LOUISVILLE, KY (WAVE) - Perhaps you've seen those colored, rubber bracelets people wear to show support for different causes such as the Lance Armstrong Foundation and breast cancer awareness. Now one Louisville auto dealership is taking the idea to the local level.

Oxmoor Ford is trying to promote the Louisville economy by offering free "Love Louisville - Buy Local" bracelets to anyone that comes in and asks for one.

David Wray, General Sales Manager of Oxmoor Ford explains the reasoning behind the free bracelets. "Our hope is we see a greater consciousness of people understanding that they need to buy from local business."

The bracelets come in either blue or red and have been available since mid-March. As of April 2, officials at Oxmoor Ford estimate they've handed out about 800 of the bracelets.

The dealership insists that this was not done as a sales ploy to sell more cars, but they do admit that they have sold a few to people who have come by to pick up the free bracelets.

A recent study by the Economics Department at the University of Louisville showed that for every one Ford Motor Company employee in Louisville, there are six other jobs created. Wray says that this is one reason they decided to get the word out about how important it is to buy locally in this tough economy.

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