Creative marketing on a budget
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If you’re one of the 2.5 million small businesses in Australia, you probably haven’t got a lot to spend on marketing. If you’re looking for effective marketing ideas on a budget, we have creative tips for you.

They’re designed to help raise the profile of your business without breaking the bank and are easy to put in place.

Read our article to discover four simple ways to promote your business for maximum impact and minimum spend.

Social media

Social media is available to everyone, and most accounts are free or low-cost. Create a unique social media campaign and you’ll have access to hundreds (or even thousands) of potential customers.

You can focus on one social media platform depending on your industry and product or use a mix of them to reach the widest audience.

Facebook is the most widely used social media platform in the world, so it’s a must for any business. Instagram is a visual platform, making the most of great-quality photos and videos to promote businesses.

There’s also X, which allows interaction with a large number of users, and let’s not forget LinkedIn, which focuses on professional networking. This makes it a good option for B2B promotion.

While basic social media accounts are free, if your budget will stretch, you can pay to promote your product and target your audience more effectively. It means you can reach more people than you would organically and build your business faster.

Influencers

Following on from social media accounts, why not use influencers to extend your audience even further? These are people who already have a large following on social media and can act as your brand ambassador. They start trends and can encourage others to take purchasing decisions — so they’re important people to know!

While some influencers are paid in cash, many accept gifts or products from their sponsors as payment. This can work out as an affordable marketing option for small businesses.

What’s also great about influencers is that their followers place a high level of trust in them and therefore in any product they are promoting. Therefore, you are more likely to make sales and boost your brand credibility.

Brand merchandise

Giving away free, useful items is a low-cost way to promote your business. Many products such as silicone wristbands, coffee cup bands and lanyards are affordable and offer a memorable and practical gift for your customers.

What’s also great about promo items is that you can have them customised with your brand colours, logo and message. They serve as a constant reminder of your business, especially if they are used every day.

Know that we offer a full range of customisable promotional products in the Handband online shop. They can be personalised with the details of your choice, and no order is too big or too small, so have a browse to find the perfect promo products for your business.

Guerilla marketing

Guerilla marketing uses surprise or unique tactics to gain an audience’s attention. This means you can be as creative as you like — and you don’t have to spend a fortune!

This way of inspiring your audience often relies on interacting with them, either in person or on social media. The outcome is that you create a “buzz” around your product or service and get people talking about it.

There are no limits to what you can do with guerilla marketing. You can throw a pop-up party with free food and drink in your local neighbourhood — and offer giveaways like wristbands to promote your product.

Or install a low-cost work of art in your area’s main shopping area that includes your branding and logo. You can even get passers-by to add to your creation, involving your audience in your campaign and creating a fun vibe.

The beauty of guerilla marketing is that your imagination is the main ingredient — so get creative and devise your own unique campaign!

Reach out to us at Handband

Marketing on a budget doesn’t have to be hard work. With the examples we’ve listed above, you can have a lot of fun with a personalised wristband, a quirky social media campaign or a surprising guerilla marketing tactic.

If you’d like help designing personalised promotional items such as wristbands and more, be sure to reach out to us here at Handband.

We’re one of Australia’s top suppliers of custom wristbands and promo items and would love to help you with your unique, low-cost and effective marketing campaign — so give us a call!