Getting your name out there, making it stick in people's minds and doing it for next to nothing are the marketing challenges every sports or local voluntary organisation faces daily. You're competing against 'noise' in the marketplace and it's a struggle to get noticed.

One answer of course is Handbands - they're a great way to promote your club or event.  Check out the Handbands website to see how to have fun with wristbands and keychains, dog tags and more that you can print on, hand out for free at events and keep your name in front of people for weeks and months on end.

Other quick start ideas:

1. Keep up with council run events in your area that will attract large amounts of people and set up a stall to promote what you do. many councils host street festivals or local fairground events and it's a chance to interact with the community - and handout freebies.

2. Make sure you update your group facebook and website regularly. The web is the first stop for everyone nowadays and you need to keep people informed of your coming events. Sprinkle the news with pics and brief stories of recent news. The way to do it efficiently is make one person responsible and set a timetable for updates. (Eg every Thursday night.)

3. Use testimonials. Too many organisations offer a truly great service (like Scouts, Guides, football clubs and so on) and yet fail to use the genuinely happy, enthusiastic and informative testimonials that users will give. Testimonial or review marketing is taking the commercial world by storm because it's believable. Clubs should use it too, on website, facebook and any promotional material they hand out.

Do you need to identify club members at a big event? Then consider the new Tyvek single use handbands. Print them with whatever you like, they wrap around and stick on a person's wrist, they're weather-proof and won't tear.