Promotion, Branding & Marketing

  1. How the Wristband Became a Marketing Success Story

    How the Wristband Became a Marketing Success Story
    wristbandThe humble wristband as a fashion accessory is nothing new. People have been wearing bangles, ribbons and bracelets on their wrists in the name of style for thousands of years, and some bright spark even had the innovative idea of attaching a miniature clock to a wristband so that people could tell the time on the move. But it is only relatively recently that the potential of the wristband as a marketing tool has received widespread recognition. Nowadays, the wristband is a prime piece of marketing merchandise, and not something that should be overlooked by any enterprising businesspeople who want to raise the profile of their brand. But how did this happen, and what makes the wristband so useful to marketers? Continue reading →
  2. 5 Ways to Raise Awareness for Your Cause - Starting with Custom Wristbands

    custom wristbandsIt is the age of information and people are spoiled for choice when it comes to ways to raise awareness about a particular cause or issue. But how can you get your voice heard above the clamour? Here are five ways to get the word out there, raise awareness and drum up support for your cause. Make Custom Wristbands People used to wear their hearts on their sleeves, but in recent years it has been on their wrists. First popularised by the Livestrong Foundation back in 2004, custom wristbands tap into our love of cool, lightweight fashion accessories, and are a cheap but effective way to promote a charitable cause. Continue reading →
  3. Plastic Bracelets Can Boost Your Company’s Marketing Campaign

    plastic bracelets In the age of social media, smartphones and other mobile tech, the marketing world has certainly changed quite a bit. Nowadays, all the buzz words and trends relate directly to our newest advertising platform of the Internet. We’re all looking for the newest and best site and style for digital marketing. There’s a reason digital marketing and advertising campaigns are so critical today: they really work. They showcase an amazing way to directly connect with customers, interest prospective clients or even get people talking about your brand. And they do it in a fast, convenient and highly accessible format as well. If you’ve been focusing your marketing campaign on the Internet side of things, don’t worry – you’re definitely doing the right thing. But have you been Continue reading →
  4. Silicone Wristbands | Marketing & Branding Guide

    Silicone Wristbands on Arm Every company, marketing firm and brand management agency in the world knows the value of brand recognition. It’s the reason consumers choose your company over the competition when faced with options. It’s the reason they remember you when talking with their friends. You’re who they think about when posting on social media. Who wouldn’t want to harness this type of power within their brand management and marketing campaigns? One simple marketing tool that achieves this goal is the modest wristband. Silicone wristbands give your target audience something to literally showcase your brand. Read on to learn why this physical connection is still so important – and how wristbands can be your brand-boosting solution. Continue reading →
  5. Who uses Custom Silicone Wristbands?

    Custom silicone wristbandsAs you might expect, the answers are a diverse group of organisations and people. From companies using custom silicone wristbands as promotional giveaways (they have exceptional staying power) to public service organisations wanting to make a statement that lasts not only days, but can be carried on for months and sometimes years. The Eden Public School want to instil their school values in a lasting fashion for their new enrolees - Resilience, Respect, Responsibility. The bands stay on the kids hands and they show them off with a degree of pride to mum and dad when they get home. The Stawell Secondary College used customised tyvek wristbands to make sure they knew who was coming and going to a large event on school grounds. That’s a very simple example of how handy handbands can be. We stock a range of tyvek bands that will help you track visitors to your event, or promote a particular message for your charity function. Continue reading →

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