Handband in the News

The International Day Against Homophobia, Transphobia, and Biphobia (The International Day) will again be celebrated on May 17 this year. This "worldwide celebration of sexual and gender diversities" coordinates global events that raise awareness of lesbian, gay, bisexual, transgender, intersex, queer and asexual (LGBTIQA+) rights all over the planet. The International Day was first observed in 2004. May 17 was selected to commemorate the date in 1990 that the World Health Organization decided to no longer classify homosexuality as a mental disorder. Continue reading →

When you search for ‘business marketing’ or any related phrase on Google or Bing, what are you most likely to find out there? In nine out of ten cases, you’ll probably see services, agencies and all sorts of websites and companies focusing on Internet marketing services. And that’s obviously where you should focus a lot of your efforts for your own campaign. But if you stop your ad strategies right at the online/social media front, here’s a news flash for you: you’re missing out on a huge potential in your overall marketing success. Can you guess what that missing component is for your campaign? Continue reading →

Promotional products pack a huge punch in terms of boosting your marketing potential. Just listen to some data from a 2012 study by market research firm BPMA: Just over half (56%) of the study participants claimed that they had a more positive impression of a company after they received a promo product with the brand name on it. Almost all participants (a whopping 87%!) said they kept promotional products for over a year. 79% of participants said they would do business again with companies who use promotional products as an advertising medium. Finally, 66% of participants said they can recall brand names that are placed on promo items. This last point is probably the most compelling from BPMA’s study relating to promotional products. Continue reading →

Handband is using their popular Say No to Bullying wristbands to lend support to the fifth National Day of Action against Bullying and Violence, slated for Friday March 20, 2015. This annual day provides a focus for all schools to say "Bullying. No Way!" and to strengthen their existing everyday messages that bullying and violence at school are not okay at any time. While some folks may attempt to paint it as ‘part of growing up’, it has become clear that bullying is both a dangerous and emotionally damaging practice. Including actions such as threatening behavior, physical or verbal attacks, spreading rumors, or deliberately excluding someone from a group or activity, it’s been shown to cause long lasting damage in addition to the distress experienced as it happens. Continue reading →

If you're in the Sydney Convicts Rugby Club, you're probably practising and gearing up for another winning season. As Australia's first gay Rugby Union club they've been playing in the international Bingham Cup since 2004 and they've taken home a major trophy twice. They use handbands to raise awareness for the club and their bid to bring the Bingham down under in 2014. The beauty of Easter down under is having four whole days to DO SOMETHING! How about a little trip to Christchurch and check out how some pretty amazing people are rebuilding their CBD, one shipping container at a time.  Looks pretty cool to us. Or, try Hobart. Continue reading →