CROSSMARK BOOSTS PHARMACY PORTFOLIO, APPOINTED BY MEDIBAND
Tuesday, April 19th, 2011Mediband, specialists in developing medical ID alert bracelets for Australians, today announced the appointment of Australasia’s largest retail marketing agency CROSSMARK to manage its head office and field operations in pharmacies across Australia.
Mediband’s range of wristbands has been designed to enable people with allergies, diabetes or other medical conditions to have information regarding their condition readily accessible. Should an emergency arise, the medical ID alert bracelets have the capacity to save lives.
The appointment by Mediband is one in a string of new client wins for CROSSMARK’s pharmacy business as it continues to go from strength to strength.
Mediband Managing Director, Michael Randall said: “We were drawn to CROSSMARK for its reach and ability to quickly bring Mediband to market.



MORE than 1800 wristbands made by a Mosman resident to raise money for the family of a Queensland flood hero have been sold.