Archive for June, 2009

‘I need a job’ bracelet is advertising

Thursday, June 4th, 2009

It’s eye-catching and cheap.

In the latest incarnation of those silicone bracelets stamped with uplifting phrases, a pair of Florida women are manufacturing wristbands with this make-or-break message: “I need a job.”

Consider it the perfect accessory for these challenging times.

The bracelets, available in yellow or pink, also direct folks to LaidOffNeedaJob.com — a Web site started by Barbara Bourn, a self-described, underemployed interior design sales rep, and Stephanie Aucoin, who lost her job in an accounting firm.

Within the last three months, the pair sold 5,000 to 6,000 bracelets for $3 apiece (with discounts available for bulk purchases). They’ve already recouped their initial investment.

“We’re just trying to help,” says Bourn. “All the feedback is very gung-ho and very positive.”

Besides selling bracelets, the duo’s Web site provides job-seeking tips and economic news updates on Twitter and Facebook.

(more…)