Foundation flourishing as Armstrong returns to racing
Friday, January 23rd, 2009Mike Sherwin likes the famous yellow “Livestrong†bracelet so much, occasionally he wears two.
It might also be a gentle reminder to his colleagues at the Lance Armstrong Foundation that initially, he was the only person among them who thought the distinctive yellow wristband was a good idea.
The wristband has become a worldwide fashion accessory and is effectively the symbol of the foundation, which started in 1997 as Armstrong was recovering from cancer.
Foundation chief executive Doug Ulman, himself a cancer survivor, remembers well the meeting where sporting good giant Nike initially pitched the wristband idea.
Armstrong was among the majority who first screwed up their noses.   “There’s one board member in the foundation (Sherwin), one person, who was on the call,†Ulman said.
“Afterwards, he called me and said ‘you’re going to need more than six million’… smart man.
